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TV producer FremantleMedia UK has created a new digital division out of the existing operations of two of its constituent production companies.
It is pooling TalkbackThames’ digital team and Screenpop, Fremantle’s innovation and mass participation unit, for a new division that will focus on viewer engagement with TV shows.
Previously, TalkbackThames, which makes X Factor UK, commissioned a Tap To Clap feature from online indie producer Live Talkback to go inside the official mobile for this winter’s recent series of the song contest.
Screenpop company has previously made a video quiz for Sun Online and a viewer quiz for an interactive version of the resurrected TV gameshow Going For Gold.
FremantleMedia’s combined new unit is headed by Screenpop MD Peter Cassidy and will service the company’s other constituent production companies plus the FremantleMedia Enterprises overseas division.
The company says it is targeting “development of interactive formats and entertainment concept with a focus on mobile and second screen applications, direct to consumer transactions, social media and games”.