Target will soon offer store-within-a-store-type setups in 25 of its locations, the company revealed during a presentation on Thursday. The move backs up a report from last week that suggested Apple may be extending its partnership with the U.S. retail chain.
Apple’s special displays were announced alongside a program of deploying small boutiques within Target’s larger stores called the “Shops at Target,” the retailer revealed. These pop-up-type shops seem to be temporary locations that will sell Target-specific goods. The arrangement with Apple is separate from the “Shops at Target” initiative, but full details are not yet known about what exactly it includes.
Target spokeswoman Dustee Jenkins told MarketWatch that Target will “have 25 stores with unique display and assortment [of inventory]” for Apple goods, but it isn’t clear where or when the stores will appear first. We have requested more information from Target and Apple and will update this story if we find out more about what is being offered and what the timeline is for the arrival of these stores.
An in-store partnership with Target should help Apple reach more markets in areas where dedicated Apple retail locations don’t make financial sense. If they do end up resembling Best Buy mini-stores, they will be staffed with knowledgeable, Apple-specific personnel and offer Mac computers and more in addition to the iOS devices currently available at Target.