Blog Post

Hulu in ’11: $420MM revenue, 1.5M paying subscribers

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Hulu made $420 million in revenue in 2011, CEO Jason Kilar announced on the company’s blog on Thursday afternoon. Hulu now also has more than 1.5 million Hulu Plus subscribers, and Kilar reiterated his projection that Hulu Plus will be responsible for more than half of the company’s revenue later this year.

Some other metrics shared by Kilar include:

  • Hulu grew its content catalog 40 percent in 2011, compared to 2010.
  • The content on Hulu Plus even grew by 105 percent.
  • Hulu Plus is now available on an aggregate install base of 200 million devices, including game consoles, mobile phones, tablets and connected TVs as well as media streamers.
  • Hulu has had more than 1000 brand advertisers since its launch.
  • Hulu will invest around $500 million in content in 2012.

Kilar also took a shot against Netflix (s NFLX) without mentioning the service by name by suggesting that rights holders fare better when signing up with his company than with Netflix:

Our dual revenue stream Hulu Plus business model enables us to compensate content owners much more than anyone else in the online subscription market on a per subscriber basis. At scale, our model allows us to profitably pay content owners approximately 50 percent more in content licensing fees per subscriber when compared to other similarly priced online subscription services.

6 Responses to “Hulu in ’11: $420MM revenue, 1.5M paying subscribers”

  1. The Dude

    Hulu generates most of its revenue from ads($95 million vs $325 million), I hope they use the money to buy more TV shows this year. Netflix’s business model is crippled by subscriber fees only, if they were ad sponsered they could genrate more revenue(which stockholders would love).

  2. TimeKeeper

    “our model allows us to profitably pay content owners…”

    Anyone know what their payout model is? Sure sounds like he is talking in specific generalities. Without hard numbers, quotes like this should be dismissed.

      • tetracycloide

        What’s that got to do with Netflix though? Yes, Hulu plus is a pretty great deal compared to cable if the only shows you would watch on cable are available but that has nothing at all to do with getting Hulu plus over Netflix. Honestly if you have to choose between the two it’s a no brainier, Netflix is superior.