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Meet the Analyst: David Card talks social commerce, indie rock and sports

Each week GigaOM Pro chats with one of our analysts to find out which technologies they read about, write about and can’t live without. This week we talk to David Card, GigaOM Pro’s NewNet curator and self-professed music and comics geek. Stay tuned for next week’s interview with Pro VP of Research Mike Wolf as he tries to outdo David’s indie street cred.

GigaOM Pro curator David Card
GigaOM Pro curator David Card

1. Who are you, and what do you do?

I’m a research director for GigaOM Pro and I curate NewNet coverage. I’ve been an industry analyst for over 20 years, with long stints at Jupiter Research and IDC, and a recent short one at Forrester. I’ve lived in the East Village for the last 10 years or so.

2. As a GigaOM Pro analyst, what are your areas of focus?

I’ve mostly been watching consumer media and tech markets for the last 10+ years, though I’ve paid my dues covering enterprise IT and software. I keep an eye on social and media/advertising technologies, regardless of whether they’re aimed at consumer or business markets.

3. What’s your favorite article you have ever written?

I’ve got a new digital music forecast that will be published on Pro on Monday, Jan. 23 (it’s always fun to learn from the trials and tribulations of the music industry), and I learned a lot when I took my first extended look at social commerce. Back in the Jupiter days, we did some customer segmentation analysis that proved highly predictive on digital music and social media consumption, and we dug into the usually oversimplified analysis of the hits versus long-tail content businesses.

4. What was the last piece of media (music, video, book, etc.) you paid money for?

I bought a handful of albums (do they still call them albums?) including the latest from the Black Keys, Jay-Z, DJ Shadow, tUnE-YarDs and F***** Up. Also the last of the Hunger Games trilogy (I like YA and kid lit) and a New York Times subscription. All digital. And my weekly $25 fix of analog comic books.

5. What are the first three media outlets (websites, blogs, actual physical publications) you read in the morning?

I read three websites: the Wall Street Journal, the New York Times and GoComics.

6. You’re stranded on a desert island: What are the five gadgets/devices/services/apps you can’t live without? (Presumably, there’s electricity and Wi-Fi on this desert island.)

Facebook, a Mac, a Kindle. Five, huh? I guess I’d add Google and (fantasy and real football).

7. When you’re not writing for GigaOM Pro, what’s your favorite thing to do?

Go to the movies. In a real movie theater.

8. What’s your favorite non-tech blog?

Is Slate a blog? Does Bill Simmons’ “Sports Guy” column and podcast count?

9. Bonus question: What’s your new year’s resolution for 2012?

Is it too late to make resolutions? I’ll never make it to inbox zero.