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Coldplay Will Warm To Streaming After Unit Sales Ebb

In October, Coldplay withheld its new album from streaming services like Spotify, Rdio , We7 and Mog.

But that absence is not indefinite.

“Like all of Coldplay’s other titles, the new album will be on [Spotify] eventually,” the band’s manager David Holmes tells Businessweek.

The means that, for a small few individual acts with enough control over their own repertoire and the necessary inclination, streaming is now the unloved part of a windowed release strategy as seen elsewhere in the entertainment industries.

“I am very concerned,” Holmes added. “Spotify competes with download stores.” Coldplay wants to ensure that the people most likely to buy its music, as units for ownership, do so before giving everyone the opportunity to stream it for free with advertising support.

But many other acts, and certainly labels, have come to regard the opposite strategy as significant – they now hand exclusive first-week windows for new albums to services like Spotify precisely to drum up pre-sale excitement.

The UK music industry will debate the value of streaming on February 23, when a MusicTank panel hosts a discussion on the topic.

2 Responses to “Coldplay Will Warm To Streaming After Unit Sales Ebb”

  1. Not sure if this is a good strategy. In this internet age, music artists and companies don’t have the extensive choice that they had 10 years ago. They need to get revenue from all channels, whether free streaming, download sites of mobile app stores. They can’t dictate who can access their music anymore, because user-generated content is competing with them and the traditional music distribution and selling channels they have clung to are disappearing (HMV, Zavvi, Woolworths etc) so they have to consider new revenue streams, free or not.

  2. TheBrett

    I can’t blame them. They get more money from album and single sales as opposed to internet radio royalties, and they actually have reason to believe that their new album will sell very well (their last one sold 2.8 million copies in the US alone).