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Biz spending on Macs, iPads could hit $19B in 2012

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Apple’s(s AAPL) been a beneficiary of the BYOD craze that has hit corporate IT departments everywhere. The policy resulted in lots of workers bringing not only iPhones and iPads into the office, but Macs too. But BYOD isn’t the only reason Apple’s presence is growing at your office; IT departments are also buying more Macs and iPads for employees. That’s according to a new report from Forrester (s forr)published Friday.

In putting together the Global Tech Market Outlook for 2012 and 2013, Forrester talked to 46 major IT vendors as well as agencies like the IMF, U.S. Commerce Department and the Organization for Economic Cooperation and Development and now estimates over the course of 2012, Apple will sell $9 billion worth of Macs and $10 billion worth of iPads to enterprise companies worldwide. That’s up from the estimated $6 billion spent on Macs and $6 billion on iPads in 2011. Forrester calls its corporate growth “the big surprise of 2011,” especially because Apple has never actively or directly targeted business users. The report notes:

The Apple assault on the corporate market has so far taken place without much formal Apple support, and probably without Apple itself understanding its full extent. That’s because corporate adoption of Apple products has been largely clandestine, occurring through three channels.

Those three channels?

  • IT departments buying iPads. In October, Apple reported 93 percent of the world’s Fortune 500 companies are trying out or actively issuing iPads to employees. (Expect an update on this number on Jan. 24.)
  • Smaller companies buying both Macs and iPads for employees. These types of companies tend to purchase devices that employees can use both at work and at home, Forrester says.
  • Workers BYOD-ing iPads and Macs, then harassing their IT department to support them. (For more on that, see my GigaOM Pro piece here — subscription required.)

While Apple continues to make inroads into the corporate IT market, traditional PCs are expected to lose ground: Forrester estimates global corporate spending on Windows-based PCs and tablets will decline 3 percent next year, as you can see in the chart below:

4 Responses to “Biz spending on Macs, iPads could hit $19B in 2012”

  1. MisterK

    I love using a Mac at work. At my previous job I negotiated for them to let me use it and ran into no problems working in an other wise all PC office. This new job is almost 100% Macs (90+ person office).

    What surprises me still is the few gaping holes left in the software puzzle. Namely, why there is no fully featured financial software on the Mac. Also, it would be good for more publications for intermediate to expert business users. It seems as though everything published for the Mac seems to assume that everyone is buying their first Mac and will never explore system preferences on their own. I’d love to see a business focused Mac Magazine with a ton of case studies so that people who want to go all Apple can see new ways of doing so. Does Princess Cruise Lines use iPads? How? Who is writing custom software for museums and kiosks? What are pros and cons of different POI systems? What about in a warehouse setting?

    People who enter into the Apple ecosystem seem to want to stay there and it seems to be as though there’s a huge opportunity to write for the entrepreneurs and managers who want their favorite machines to trickle down through their businesses.