A new gorgeous iPhone concept we wish was from Apple


Apple makes beautiful things, but sometimes Apple fans can make them even more beautiful. This new iPhone SJ concept from ADR Studios in Italy (the same folks who created that iCam mock-up) is a perfect example.

Designer Antonio De Rosa has really outdone himself this time, with an edge-to-edge capacitive screen on a super-thin all-glass body, surrounded by a lightweight polycarbonate band where the antenna would be on the current iPhone 4S. Since we’re operating in the world of make-believe anyway, De Rosa thew in a 10 megapixel rear shooter and an A6 processor, which, though not yet real, should eventually pack quite the processing punch. The SJ, in case you were wondering, does indeed stand for “Steve Jobs.”

I think this tops any concept designs I’ve seen thus far, even if it is a tad far-fetched (what kind of battery life could a device that thin possibly have?). What do you think of this fictional beauty?



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This looks like a modified Samsung Galaxy S2. Apple fans seriously need to get their heads right. Android is unbeatable, and this ‘fan made’ concept shows just that.


Just looks the same as any other iPhone if you ask me. Would rather not have curved sides. Not the best concept really.


Nice work! But I don’t like the Apple logo at the top of the front side.. The volume buttons also look a bit old fashion.


this looks terrible. the buttons don’t look integrated at all. and everything else is the same

Dharmesh Mistry

Are you kidding me, Anyone can create a picture of what they want the device to look like, a prototype should be the only thing worth posting


I agree, its basically just thinner, but the apple logo on the front is terrible, as is the typography on the back just below iPhone.


So basically you want the iPhone to look like a Samsung Galaxy S II…


That’s a sickening design. If Apple make that, I think I’ll just go and buy a JCB mobile.


Yeah, all-glass body…. like our phones aren’t fragile enough already


Don’t rate it. How can you call this a top concept design? He’s basically flattened an iPhone 4 and stuck ugly square buttons on the side. That could have been conceived by an 8th grader.

Kris Messer

Looks fantastic but did he also redesign every piece of technology within the iPhone to get it that thin? I could redesign the outer shell of Apple’s iCloud data centre to fit in a 200 metre radius.


Yeah…. like others have said, it’s nice and glossy but looks just like a thinner version of what already exists.


make the screen bigger and thin the thing out, that’ll make it way better idk y they didn’t do that the first place

Peter Wood

Not sure what’s so great about this.
Are we so desperate in product that we have to applaud rip offs?
Please. Stop all this nonsense.

Sanjay Dua

Wow, what a pretty picture! A good attempt, but an industrial design concept that does not deliberately consider hardware, software, and manufacturing tradeoffs remains just that — a pretty picture. Building a viable and groundbreaking phone is no small task. This concept does not break any new ground, but shamelessly copies the iPhone 4/4S design language. The designer likely chose the polycarbonate band as he thought the phone antennas would perform better if they were not embedded inside a Faraday cage. But, Apple has already solved that problem. Apple also does not place its logo on the front screen. The screen is the phone – nothing ought to distract from the core experience even if it is the company’s logo. It would have been splendid to see a viable and novel design concept. The curved screen glass is also not ground breaking. Among others, Nokia’s Lumina models also use a curved gorilla screen glass. It will take a very rare designer to help re-imagine and improve upon the iPhone 4/4S design.


if this isn’t even viable as some of you say then whats the point of imagining something that looks exactly like every other smart phone only thinner? mmmm why not imagine something in rubber, that bends, is 100% screen, and can project life-size holograms?


horrible, its just pathetic lol. i think its way more trendy the current angular design, than that one that looks like a samsung. summin up, fail.


Where would you hold it? With an end-to-end capacitive surface I’d imagine you’d see a lot of interference. Granted, I squeeze my 4S from its sides, so perhaps it’s a non-issue.

David Walker

I’ve had access to a lot of smart phones recently and in my opinion the worst thing about the iPhone 4 is the hard, square edges. It feels like a small brick. The rendering above looks slightly rounded, but probably still brick-like.
The iPhone 3GS and almost every Android phone I’ve tried just feels better in my hand. I’m hoping Apple finds its way back to at least slightly curved designs and finally increases the size of the screen. I’ve seen small Asian women using 4.3″ Android phones one handed on the subway so clearly Apple could go bigger without excluding anyone.

Bob Maske

I disagree. I like the squared edges look way better than the rounded back of the previous iPhones. The problem I see with the the capacitive screen being edge to edge is that I will always be touching it and making something unwanted happen.


Wow someone’s being racist…they might have had naturally large hands from, say, playing an instrument or working at a job that requires one to stretch their hands. A lot of my colleagues, even those that stand over six feet tall, have complained about the awkward feeling they experience when holding a 4-inch Thunderbolt, or even the recent Droid Razr. It differs for each person.

jing chow

i completely agree with the brick like feeling, but also feel a little disrespected with your racist comment following


This is Steve Jobs philosophy, that design comes before engineering. This is what he’s tried to show in all of his models, ignoring cost complaints or possible hardware problems just to get the perfect design.


Yea bc design> function. Who needs an ugly pc when u can have a beautiful paperweight. After all the design of the paperweight is fabulous..


The next iphone is supposed to feature what the 4s should have had with the laser keyboard and 3d screen. And i read recently that apple have accquired some patents relating too small hydrogen fuel cells as a new means of battery


The technology driven by those fuel cell patents won’t be stable enough for mass production in a portable device for years. This is Apple finally being ahead of the patent curve instead of “filing first” on things it hasn’t designed, only taking credit.


This sucks. You guys really want this? Really? It looks like someone ironed a 3GS … nothing to see here.

Joshua Poehls

Didn’t even think of SJ being Steve Jobs. The only thing that came to my mind was Slim Jim. LOL


Looks like an iPhone 4 just thinner? I’ve seen way better concepts. I think the new iPhone needs to be something that nobody has ever seen or imagined. Kinda of like when Samsung came out with the Nexus S phone (not saying it was revolutionary) but the the curved screen was different. Isn’t that Apple’s motto, “Think Different” just sayin…

Eddie Lopez

Actually the curved screen has been used in a few phones, the Dell Venue is a beautiful phone with a way more curved screen and and it looks quite beautiful, but ultimately curved screens are prone to get busted.
IMO the Nexus S is a hideous phone, the back of it looks like a cheap plastic toy, but of course that’s my opinion, the design on this article is indeed nothing revolutionary, but the iPhone 5 design should be something in between the 4 and the 3G.


A curved screen does indeed feel better when held and I’d like to see one on the next iphone. Just wondering what it does to the functionality of existing apps.


Galaxy Nexus is one of the nicest phones out there right now though.


Think different or do what people think they should do??
A curve is a gimmick. Apple does not do gimmicky stuff.


I disagree that the curved shape of the Nexus is a gimmick. I am using the Galaxy Nexus now and the curved shape feels excellent in the hands. When you hold a phone your hands are curved so the contour of the phone fits nicely. As for this design, again it looks nothing spectacular. Heck, Samsung has something similar. Of course, Apple will sue and say they had it first – http://www.engadget.com/2012/01/05/samsung-q4-2011-earnings/

David D. Davidson

“Apple does not do gimmicky stuff.”
Can’t tell if trolling or just stupid.


yeh, i totally see you coming up with much better concepts – and an article to go with it. oh wait, you haven’t, instead you just criticize out of jealous insecurity – awesome concept!


Hurr durr. Clearly someone hasn’t heard of constructive criticism.

Your Mum

>never claimed to have better concept
>criticise him for something he didn’t do


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