Blog

Today in Mobile

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

MetroPCS this morning announced plans to roll out devices that will support free, over-the-air broadcasts from outlets including NBC, Fox and Univision. There’s no denying that users are increasingly eager to watch video on their mobile gadgets, but by trying to replicate a traditional TV experience wirelessly MetroPCS is making the same mistake Qualcomm and others have made: Users want mobile-friendly, on-demand video content rather than streaming episodes of, say, “Modern Family” or local newscasts. Adding DVR functionality — which won’t be available at launch — would be a big step toward making such an offering more attractive, but I’m not convinced even that would be enough to find much of an audience.