Blog Post

Unruly Raises $25 Million For Social Video Advertising

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Already in our headlines today for a hiccup over its Google (NSDQ: GOOG) Chrome campaign, Unruly Media, which makes video campaigns designed for social sharing, has announced a $25 (£16.04) million first VC funding round to fund international expansion.

The money comes from Amadeus Capital Partners, Van den Ende & Deitmers and the UK’s Business Growth Fund, a £2.5 ($3.89) million fund formed by five banks.

London-headquartered Unruly, with 100 staff across nine offices, claims to have done 1,400 campaigns including T-Mobile’s “Life’s For Sharing” and Evian’s “Roller Babies”. The company says it has been profitable since 2009 and 2011 full-year revenue was $25 (£16.04) million.

Unruly campaigns use its RAMP platform and the company operates the Viral Video Chart, which is syndicated to news publishers.

Torch Partners and Orrick, Herrington & Sutcliffe LLP advised on the deal.