Milwaukee Journal Sentinel Will Launch Metered Paywall

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Credit: Milwaukee Journal Sentinel

Starting tomorrow, Milwaukee Journal Sentinel readers who are not print subscribers will have to pay for online access above 20 articles per month, in a digital subscription program called “JS Everywhere.”

The Journal Sentinel will charge non-print subscribers an introductory rate of $0.99 per month, and thereafter $2.35 per week for “full access to, the Journal Sentinel e-Edition, content previously in Packer Insider and the Journal Sentinel’s mobile website.” Packer Insider is the Journal-Sentinel’s premium Green Bay Packers content, which until now has cost $6.95 per month or $44.95 per year.

Readers can access up to 20 articles per month, including “blogs, chats and photo galleries,” for free. Some content is always free: the “home page, section pages, all videos, Tap, NewsWatch, NOW, Lake Country Reporter, death notices, classified ads, Car Soup and House & Home.” Articles accessed via Facebook or Twitter links are free “on a limited basis.”

All digital content is free to print subscribers, including those who pay $2.30 per week for only the Sunday print edition of the paper.

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That’s not surprising. The New York Times claims that it has had success using a metered paywall like this one, and newspapers seem to finally be realizing that they shouldn’t undermine their much more profitable print subscriber base.

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