More money for European tech startups: Wroclaw, Poland based mobile games publisher Tequila Mobile has announced a $1.7 round of funding, as well as six million users on its freemium gaming platform.
Tequila Mobile says that the funding comes from unnamed private investors in Poland and the UK, and that the investment will be used to expand its mobile gaming platform to third-party developers. The company, which only announced five million users in December before today claiming six million, says it is on track to have 30 million unique users on the platform this year, and is aiming for 100 million in 2013.
Tequila distributes games through mobile app stores, with one of its most recent being Bubble Universe for iOS and Android, as well as via social networks, mobile operators and mobile and web portals, and makes content for both smartphones and feature devices.
Unlike some games that focus on paid downloads, Tequila bases most of its games around the increasingly popular free-to-play model: the basic games are free, and users make in-game purchases to unlock certain features and virtual goods. Tequila says it currently sees conversion rates of eight percent of users moving from the free offering to paid content — although it doesn’t specify what kind of average revenue it is getting from those paid users.
Although Tequila is based in Poland, the target is very much to expand globally; the company’s own in-app billing platform works in some 85 countries currently.