As 2011 draws to a close, we’re looking forward to paidContent 2012: At the Crossroads, March 1, 2012 at the TimesCenter in New York City.
Digital is at the crossroads. While last year’s efforts are starting to show results, other areas are now facing huge disruption. It’s all happening at breakneck speed, making it even more of a challenge than ever to understand what it will all mean for your business. On March 1st, we’ll convene industry leaders, innovators and disruptors across the digital landscape to hear first-hand what’s working, what’s broken, what’s new, and what’s coming next — and to learn from each other.
With that in mind, here are some of the sessions we’re developing:
Discoverability: When everything is everywhere, how do you get the right content to surface at the right time in front of the right people? How do you avoid search-engine syndrome? A look at who’s leading in discoverability, how it ties into branded content distribution, and the results of getting this critical piece of the puzzle right.
Tablets: Not Just an iPad World: A look at the latest research on how tablets are being used–how are people using tablets differently than smart phones? When the post-holiday numbers come in, what other tablets have gained market share and consumer attention? As a content creator/producer/seller/distributor, how do you survive in a world with one dominant player, but where there is increasing fragmentation?
The New Publishing Landscape: Who Profits Now?: Tablet momentum is spreading beyond Apple (NSDQ: AAPL) and the iPad with the less expensive Kindle Fire from Amazon (NSDQ: AMZN) and other contenders. Add that to the e-reader finally taking hold thanks to the price war between Amazon and Barnes & Noble (NYSE: BKS) and you have a new publishing landscape with e-books bringing in real dollars. But who will win the battle for readers–the standalone or media devices? And how much of an effect will the cloud have in determining the victor?
The App Economy: Holy Grail or Dead End?: Seems like there’s an app for almost everything today–or will be. But is this a deep well or are we headed to rock bottom? Is app success at the expense of the web? Can the “appified” web bring in the same kind of revenue? What are the benefits and limitations of native apps vs. web apps? Is HTML5 the solution? A look at the limits and possibilities of the “app economy.”
Paying the Way: Spotify has 2.5 million paying customers. One year in, The New York Times’ pay wall is proving successful. Once a question of “will they?/won’t they?”, consumer online content payments appear to have a rosier future. In these new frontiers, how do you effectively price your content when there are few comparisons and free alternatives elsewhere? Meet some of the companies making it work globally–and find out.
Getting Creative: Finding the Nexus of Digital Content and Value: Creatives from the advertising, music, film and television industries talk about the changing marketplace, offering first-person accounts of how they were able to take advantage of the accessibility and opportunities the digital space offers–and make money doing it.
You’ll find the rest of the preliminary agenda here. Stayed tuned for more.
At paidContent events, attendees have come to expect unparalleled business intelligence and networking opportunities with bold-faced names both on stage and in the audience. We hope you’ll join us to explore this pivotal moment in the growth of digital. Sign up now to take advantage of our early registration discount.