iPhone strong in Britain, but underwhelming in rest of Europe


Apple’s iPhone 4S (s aapl) has propelled Cupertino’s smartphone share back to growth in many markets, including Britain, according to new data from Kantar Worldpanel ComTech released Thursday. But Apple’s latest smartphone isn’t leading to runaway success everywhere.

In other parts of Europe, including France, Germany, Italy and Spain, the iPhone 4S hasn’t stopped the steady decline of Apple’s smartphone market share. Google’s Android(s GOOG) platform continues to outgrow Apple’s in those markets, something Kantar Worldpanel ComTech Global Consumer Insights Director Dominic Sunnebo says could be due to increased “price sensitivity” in European countries.

Europeans, especially those tied to the Euro, might be more skittish than most about paying for an expensive new iPhone, according to Sunnebo. Economists predict the Euro zone group of countries are on track for another recession following a period of brief recovery. Android, which grew its share in the countries mentioned above where Apple’s share slipped, is available on a much wider variety of devices, many of which are available at much lower price points than the iPhone 4S.

Apple’s share in the U.S. rose to 36 percent in the most recent quarter, up from 25 percent during the same time last year according to Kantar’s numbers. In Britain, its share was up from 21 to 31 percent year over year. But in France, its chunk of the market slid from 29 to 20 percent, and in Germany, it was down to 22 from 27 percent compared to the year-ago period.

Low-cost offerings like the iPhone 3GS, which Apple kept on market when it introduced the iPhone 4S, might help Apple perform better than it would otherwise during an economic downturn. But judging by this news out of Europe, it might not be enough in the face of multiple low-cost Android options. Despite troubles with various euro zone economies, Europe is one of the fastest growing smartphone markets in the world, so Apple’s ability to succeed there is definitely worth keeping an eye on.



Darrell, your conclusion that the iPhone 4S is not making an impact is incorrect. The comparisons in this Kantar report are done on a one year basis. However if you look at Kantar numbers from two months ago you’ll see that the iPhone market share has increased in every market. I found a table of all their numbers for the 12-week period ending Oct. 2 and the 12-week period ending Nov. 27:

Oct. 2 http://paidcontent.org/article/419-kantar-android-is-the-only-growing-os-in-all-surveyed-markets-this-quar/
Nov. 27 http://www.mobile-ent.biz/news/read/apple-increases-uk-smartphone-share/016556

Market share changes: GB up from 18.5% to 30.9%; Germany up from 21.7% to 21.9%; France up from 14.9% to 19.7%; Italy up from 19.5% to 22.0%; Spain up from 6.2% to 7.0%; US up from 21.5% to 35.8%; Australia up from 30.1% t0 41.3%. Also keep in mind the Kantar numbers are 12-week averages, so the iPhone 4S impact in the Nov. 27 report was only felt for 6 of the 12 weeks (Oct. 14 release), and only 4 of the 12 weeks in Italy and Spain (Oct. 28 release). While there may be truth to the European economies impacting iPhone sales negatively over the past year, I think a bigger story revealed in these numbers is the significant impact from the 4S. Especially in the English-speaking countries (US/GB/Aus) where the share increase is dramatic.


The iPhone is around 30% more expensive in Europe compared to the U.S. The unlocked 64GB sells for USD 849 in the Stages and Euro 849 in Europe. But 849 Euro is USD 1,100. Similar price differences are for carrier subsidized phones. It’s an expensive gadget to have in Europe.


Unfortunately, there are not so many peopple in Britain who can allow to buy authentic iPhones because of constant “lack of money” issues. Maybe that’s the main reason of why huge amounts of fakes now flood the market. They are intelligently designed function properly at the beginning. However, they can’t keep all characteristics of the authentic iPhone functionality. So, it’s better now to waste your money and buy authentic models. Here is where payday loans may help you.



One Of the big draw cards for the iPhone 4S is Siri. But Siri only understands English, which is probably why it’s doing so well in English speaking countries such as the US, England and Australia.

Sahi Abbasi

Partly, the European are becoming more cash conscious these days due to economic crises

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