Stay on Top of Enterprise Technology Trends
Get updates impacting your industry from our GigaOm Research Community
I’ve been sucked into image collecting and sharing site Pinterest for hours on end, but my NYC location makes me a less than typical user: New statistics from Experian Hitwise suggest the average Pinterest user is more likely to live in the Southeast or Northwest than the average social network visitor. The invitation-only site is also growing extremely fast, receiving nearly 40 times as many visits in December as it did in June.
Pinterest’s traffic is high enough to move it into Experian’s top 10 social networking & forums category, along with sites like Facebook, YouTube (NSDQ: GOOG) and Twitter. Pinterest had 31.7 million unique visitors in November 2011.
The site’s users are predominantly adult females: 58 percent are women, 59 percent between the ages of 25 and 44. While Pinterest and other sites in the social networking category both receive their highest share of visits from users in California and Texas, Experian found “the Social Networking category as a whole over-indexes on share of visits from Northeastern states while Pinterest over-indexes on visits from the states in the Northwest and Southeast. This data indicates that Pinterest visitors have a different profile versus their counterparts visiting other social networking sites such as Facebook and YouTube.”
Not surprisingly, Experian found Pinterest users are also more likely to be interested in hobbies and crafts than the rest of the online population. Those who visit both hobbies and crafts websites and Pinterest tend to be “baby boomers and young adults who are heavy web users who spend time on house and garden, sports and fitness, and family-oriented websites.”
Pinterest is technically invite-only, but you just request an invitation on the site and you’ll be added in a couple weeks. Or e-mail me if you want an invitation, I promise you’ll like it no matter what state you live in.