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Kindle Fire no longer blocks Android Market website

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Earlier this week, I grilled Amazon for attempting to control web browsing activities on its Kindle Fire. Any attempts to browse Google’s Android Market(s goog) website were redirected to Amazon’s(s amzn) own AppStore on the tablet. I understand why Amazon did so: It wants to have Android apps installed on the Fire directly from its own curated application store, and it doesn’t want to field support calls when users have issues with Android Market apps on the Kindle Fire. Still, I feel the browser is sacred, and no browsing activities should be hijacked like this.

The good news is that Amazon has rethought its approach. With the new Kindle Fire software update, made available on Wednesday, you can now browse to the Google Android Market website. After I installed the software update to the Fire — we have complete instructions on the five-minute process here — I verified the browsing block was gone. I did get a security certificate warning, but was able to continue in the Fire’s browser with no other issues.

Does this mean you can now install Android Market apps to the Kindle Fire over the web? Not exactly, because there’s no simple way to associate the Kindle Fire with a Google account, which is how Google’s web-based Android Market links to devices. Regardless, this step was the right one for Amazon to take because it allows people to see which Android apps Google does offer, and it no longer hijacks the web page a user wants to view.

12 Responses to “Kindle Fire no longer blocks Android Market website”

  1. david reese

    I also understand that Amazon is using the fire as a loss leader & wants to make a profit Fm the collateral sales. In the past year I have bought a goodly amount Fm Amazon & since receiving my Fire today I have already ordered $76.00 worth of extras–from amazon. So, Jeff open the pathway to Google’s app market; you will still make millions.

  2. Actually you were right in the first part of your story. Having to support other platforms is not a good idea. Sometimes having control over your product *is* the right thing to do. Also, 99.9% of people will only use Amazon’s store anyway. Its the very small but vocal nerds that think people should have every option available. For them, buy a Xoom or Samsung.