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VidScale aims to make TV Everywhere better

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Due to the increase in the amount of streaming video content on the Internet, many ISPs are faced with either investing in backbone hardware or trying to add intelligence into the network. It’s an even bigger problem as cable and telecom operators add TV Everywhere services, which expand the amount of streaming content that is available to their users. Enter VidScale, which seeks to make more efficient use of existing infrastructure, by introducing content delivery network and transparent caching technology into their networks.

VidScale’s MediaWarp product is a combination CDN, transparent caching and bandwidth optimization solution aimed at the cable and telco industry, as those players seek to make more content available for streaming to PCs, mobile devices like tablets, Internet-connected TVs and other devices.

That’s one reason MediaWarp was chosen by Avail-TVN, which provides multiplatform, multiscreen video services to Tier 2 and Tier 3 service providers. Avail-TVN’s white-label AnyView product is designed to allow operators to offer additional streaming content to Apple iOS, (s AAPL) Android (s GOOG) and Roku devices, among other devices. The technology can be used to handle both managed content from partners and unmanaged content from over-the-top streaming services like Netflix (s NFLX) on the same server.

The founding team of VidScale comes from other telecom equipment manufacturers — most notably Blackwave, which was sold to Juniper (s JNPR) in 2010. Now, rather than creating another hardware company, the VidScale team are focused on building a software-based solution for more efficient video delivery over IP networks. The company’s product can be deployed on any commercial off-the-shelf (COTS) hardware, meaning that customers don’t have to buy specialty servers to take advantage of the technology.

VidScale isn’t the only startup trying to solve this problem: We recently covered Qwilt, which raised $24 million in funding from Accel Partners, Redpoint Ventures, Crescent Point Group and others. And there’s the usual cadre of suppliers like Juniper and Cisco (s CSCO) that are trying to provide more intelligent networking equipment to their customers.