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BuzzFeed Releases Kindle Fire-Optimized App

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Social content site BuzzFeed is the latest company to release a version of its app especially for the Kindle Fire.

BuzzFeed said its mobile traffic increased “tenfold” in 2011. In a statement that could have been written by Amazon (NSDQ: AMZN), BuzzFeed co-founder Jonah Peretti says, “The new BuzzFeed Kindle Fire app provides an even better experience than our site. You get the BuzzFeed front page, our Hot List ranking the biggest stories on the web, and effortless content sharing — all with a responsiveness that is impossible to reproduce in a browser or any other device on the market.” The “Hot List” feature is exclusive to the Kindle Fire app and the content is optimized for a 7-inch screen.

BuzzFeed also has Android and iPhone apps.

BuzzFeed says it has 30 million monthly unique visitors and that mobile traffic increased “tenfold” in 2011. The company made news last week when it hired Politico’s Ben Smith as editor-in-chief. Smith will expand the site’s editorial coverage, hire reporters and launch new sections.