Today in Social

The giant of social gaming sold 100 million shares at $10 last night, and makes its bow as a publicly traded company today. Critics worry that its growth is slowing and that it’s too dependent on Facebook. As I wrote earlier, building out its own site and network, and letting third-party game studios in, could be an answer to both of those issues. Zynga is the poster child for virtual goods sales, and I’ll be looking at that combination of virtual goods and currencies in my forthcoming Weekly Update. While you’re teeing up CityVille, for more background, VentureBeat has a really long history of the company, and Colin Gibbs wrote about its mobile opportunity.