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Samsung phones overtook iPhone for U.S. brand perception in the week after Samsung launched a TV campaign mocking hipster fanboys and iPhone’s battery.
But YouGov says the movements are “driven mostly by adults 50+“. That may suggest older adults generally have a more negative perception of young, iPhone-toting hipster baristas – but it does not mean the attractive younger target market is about to desert iPhone.
Kindle has also overtaken iPad for brand perception, according to YouGov BrandIndex.