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Samsung Australia: Thanks, Apple, For The Galaxy Tab Publicity

Would anyone in Australia have noticed the Samsung Galaxy Tab had it not been the target of a heated lawsuit from Apple? (NSDQ: AAPL) Samsung Australia isn’t so sure.

In an interview with The Sydney Morning Herald, Tyler McGee of Samsung’s mobile division admits that Apple’s allegations that the Galaxy Tab was a rip-off of the iPad–which resulted in a temporary injunction that has since been lifted–actually served to make people more aware of the Galaxy Tab.

“At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would’ve been based on the investment that we would’ve put into it from a marketing perspective,” McGee said. He goes on to get a little ahead of himself, predicting that demand for a tablet that hasn’t sold very well at all around the world is running short of supply, but he’s probably right on his main point: the epic battle between the two companies was a fascinating story for the mobile and business press in both Australia and around the world.

And that gets back to an issue we raised earlier this year: does new Apple CEO Tim Cook really have the same emotional investment in bringing Android to its knees via the patent lawsuit that the late Steve Jobs expressed in his biography? With outright bans of Samsung’s technology looking less and less likely in major markets and Apple playing defense against Motorola (NYSE: MMI) in some areas, it doesn’t seem to make as much sense for Cook to continue a scorched-earth battle against companies that when left to sell their products on the merits aren’t really making any progress.

Perhaps 2012 will be the year Apple adopts Microsoft’s strategy of exerting licensing royalties instead of fighting pitched courtroom battles.

2 Responses to “Samsung Australia: Thanks, Apple, For The Galaxy Tab Publicity”

  1. Brian Knoerle

    Does anyone realize Apple is expected to close out this quarter, in 15 days, with 90 billion in cash and no debt? Even if they completely stop growing after this quarter (which will be a blowout 50% rise) after just 9 years they will have $353 Billion in the bank. EVEN IF THEY COMPLETELY STOP GROWING (which they won’t) YOU CAN OWN THE LARGEST TECHNOLOGY COMPANY IN THE WORLD FOR FREE AFTER 9 YEARS (if the stock price stays the same). So either the stock price will rise, Apple will become RIMM, or I WILL OWN THE LARGEST TECHNOLOGY COMPANY IN THE WORLD WITHOUT PAYING A PENNY! I can’t wait.

  2. Please. Samsung is so full of it. Apple cut its holiday shopping presence in Australia to two weeks. Samsung has all but missed out on holiday shopping.

    The only positive for Samsung is that when Australian courts eventually award damages to Apple, the amount will be based on a low sales number.