'Pain-Free Paywall' Company Signs First Four Publishers

TinyPass, a startup that aims to streamline the process of charging for content online by using existing platforms like Google (NSDQ: GOOG) and PayPal, has signed its first four publishers: DJ Booth, Hedge Tracker, Seattleite and Accent Pro.

DJ Booth is a hip hop music site that will use TinyPass to sell independent artists’ music. Hedge Tracker is a hedge fund investor site and is selling research reports for $9.95. Seattleite is a lifestyle news site for Seattle and Accent Pro provides accent and pronunciation training and is selling videos.

TinyPass aims to make small payments easier for consumers by using a “payment-agnostic approach,” accepting PayPal, Google, Amazon (NSDQ: AMZN) and credit cards, and allowing them to login through those accounts.

Publishers choose from a range of options for how to charge for their content. They can charge by the piece or let users select from a number of price options, and can charge prices between $0.10 and $200. On its website, Tiny Pass lays out a number of ideas for how publishers can choose to price their content; here they are:

A La Carte Access and Bundles: Charge for an article, a video, an issue, an area of your site, a subscription, or a downloadable file
Time-based Access: Create hourly, daily, weekly, or monthly premium, access passes
Metered Browsing: Specify a certain amount of access that is allowed before visitors are prompted to pay
Auto-Expire: Move from pay to free (to charge for your newest content) or free to pay (to charge for archives) automatically
Upgrades: Charge for an enhanced version of your content, or for an ad-free version
Split Pay: Let TinyPass automatically handle splitting the revenue between you and another party, such as a contributor or affiliate
Actions: Charge to enable user actions, such as posting questions, comments, tasks, resumes, or job listings

TinyPass takes a percentage of each transaction, based on the size of the transaction.

The company was founded in January 2011 as part of Hudson Media Ventures, a New York-based startup that also includes DynamoPlayer.com. That platform helps video producers charge for access to their videos.