Here's A Real-ish Kindle Number From Amazon

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Credit: Amazon

Amazon (NSDQ: AMZN) has released a real number for how many Kindles are selling. Well, sort of.

Amazon announced today that “for the third week in a row, customers are purchasing well over 1 million Kindle devices per week.”

The figure is not broken out by device (Kindle Fire vs. dedicated e-reader like the Kindle Touch). It is not clear how much over 1 million the number is.

Amazon said the Kindle Fire has been the most popular item on Amazon since its launch 11 weeks ago, and “Kindle Fire sales increased week over week for each of the past three weeks,” said Dave Limp, VP, Amazon Kindle. Which makes total sense since people are doing their holiday shopping now, not so much three weeks ago. But this week-on-week thing may be mentioned because of the recent spate of bad reviews for the Kindle Fire.

Is this the beginning of the end of Amazon’s mathiness? I hope not, because it is fun to see the different ways they find to not say how many Kindles they’ve sold. “Over 1 million per week” is good, but I would prefer a statement that somehow ties into the song “The 12 Days of Christmas.”


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Jefferson RFO

This is just Amazon following in a great sleight-of-word tradition, like the folks 60 years ago who gave us the Cold War-era joke about a Soviet propagandist describing the results of a [two-person] car race this way: The Russian driver finished second, the American driver next to last. Amazon knows their numbers, but they’re the kind of numbers wherein the Fire “finishes second,” and Apple “next to last”…and, given AMZN’s reticence, easily so. So they’re about as willing to share the truth as was Khrushchev.

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