Netflix (s NFLX) is giving its subscribers in Latin America new ways to access its library of streaming video titles, by expanding availability of its app on iOS products (s AAPL) in that region. Starting Wednesday, Netflix subscribers in its newest international markets can download apps and stream video to the iPad, iPhone and even the Apple TV.
Users in the U.S. and Canada have long been able to stream to those devices, but availability on mobile and connected devices in newer markets should help Netflix gain traction in Latin America. After all, the service is most useful and engaging when it’s watched on a TV or tablet, as opposed to a desktop or laptop PC.
In addition, Netflix issued an update to its iPad app in all regions, giving users the ability to better navigate content. In a blog post on the update, mobile product manager Zal Bilimoria wrote that the new app is “much more immersive and provides greater focus on our growing catalogue by displaying twice as many titles than the previous interface.” The update is available with a free download from the Apple App Store.
Finally, Netflix is making its Just for Kids user interface available on Apple TV, which should improve discoverability and interactivity for the streaming company’s youngest users. With easy, character-driven navigation, Just for Kids aims to help children find the content they would most like to watch without having to search through non-relevant titles.