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Sharing private videos? Give Givit a chance

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Get ready for yet another video-sharing app. But this one has a twist: unlike Socialcam or Klip or Vlix, Givit, which is available on the web and now on the iPhone, is designed to limit the number of viewers who can watch the videos you upload.

Givit is a consumer-facing video sharing site from the folks behind white-label video VMIX. The company has already built out all the video infrastructure necessary for managing video distribution online, so now it’s applying that technology to allow consumers to share videos with their friends and family.

Unlike other social video sharing apps, the point of Givit isn’t to distribute videos widely into public social networks like Facebook or Twitter, but to make them viewable only by a small number of users. The typical use case is for families that want to share videos of their children but don’t feel comfortable with those videos being available on the likes of YouTube (s GOOG) or other public-facing video sites.

While providing tools to let users limit access to a close circle, it’s making it ultra-easy for friends to watch those videos, from whatever device they’re on — whether it be their laptop or a mobile web browser. That’s because Givit transcodes videos into multiple formats to support a wide range of browsers and devices.

VMIX historically has been focused on the enterprise, with a video distribution platform used by a wide range of media companies. But lately, it’s been exploring different consumer applications. Recently it created a location-based video-sharing application called Vincinty. While not exactly a success, VMIX CEO Greg Kostello told us that they did learn a lot from the service.

As for Givit — the service is in public beta now, and is free to use, but the company is planning to introduce new services under a freemium model. That could include increasing the number of videos or storage space that users have access to, as well as other additional value-added features. But for now, the company is just trying to get more users and figure out how they’re interacting with the service.

4 Responses to “Sharing private videos? Give Givit a chance”

  1. Greg Kostello

    At Givit, the two other common use cases that we are seeing a lot come from business and sports. For example, we use it to show our products to potential partners. We even use Givit during the QA process to demonstrate problems and issues. Sometimes it’s just easier to “show” something than describe it in email.

    For sports, coaches tell us that they are using it to record and show their players what they want them to focus on.

    In both cases, video effectively showcases what the sender is trying to communicate. Givit just makes it easy to have that private interaction around video.

  2. Interesting concept… family and friends video is quite a big enough market if each group of them makes up smaller…er … “circles” of a larger market.

    At we’re trying to make an efficient way to prod your friends and family to share videos with you, but further limit to only what you request (rather than what they want to share) rather than limit by privacy.