Slide Deck: The Economist Sees The Rebirth Of Lean-Back Media

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It may seem retrograde, but The Economist, like many publishers, is super-bullish about how digital tablets, more than websites, align perfectly with ye olde analogue print magazines’ best qualities.

In this fascinating presentation, the publisher says it mostly gets engagement times of about 90 minutes per week from iPad readers, which it reckons are a new “psychographic” it calls “the mass intelligent”…

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74 darn slides trying to support a dubious hypothesis! I feel sorry for the people that had to sit through that load of bullshit. Many will find the ipad way too heavy for extended reading (3x heavier than the paper Economist) and the reading position liable to result in neck/shoulder problems

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