Slide Deck: The Economist Sees The Rebirth Of Lean-Back Media

Holding iPad

It may seem retrograde, but The Economist, like many publishers, is super-bullish about how digital tablets, more than websites, align perfectly with ye olde analogue print magazines’ best qualities.

In this fascinating presentation, the publisher says it mostly gets engagement times of about 90 minutes per week from iPad readers, which it reckons are a new “psychographic” it calls “the mass intelligent”…

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