If you’re reading this, you’re already aware of how important it is to be in the know about the constantly changing world of digital content — the startups, mergers and acquisitions, the business models, the successes and failures. We bring you news and analysis every day with that need to know in mind and on March 1st, we’ll meet in person at TheTimesCenter in New York City for paidContent 2012 to explore what’s working, what isn’t, what’s new and what’s next.
It’s the third year for our one-day, cross-sector signature event bringing together industry leaders and entrepreneurs, innovators and disruptors from across media, book and magazine publishing, entertainment and information — and it couldn’t come at a more pivotal moment.
Tablet momentum is spreading beyond Apple (NSDQ: AAPL) and the iPad with the less expensive Kindle Fire from Amazon (NSDQ: AMZN) and other contenders. Add that to the e-reader finally taking hold thanks to the price war between Amazon and Barnes & Noble (NYSE: BKS), and you have a new publishing landscape with e-books bringing in real dollars. Branded content from marketers large and small is becoming more sophisticated and more prevalent. The cloud is shifting the way media is sold, stored, shared and distributed. Meanwhile, efforts to add digital revenue streams with various forms of paywalls, new subscription products, apps and more are multiplying. Coincidentally, we will be meeting at TheTimesCenter just as the The New York Times completes its first year with a meter ticking.
paidContent 2012 isn’t just a conference: It’s where digital media news breaks first. paidContent 2010 participants were the first to meet with New York Times (NYSE: NYT) top brass following the metered paywall announcement. paidContent 2011 heard first hand from Current’s Keith Olbermann during his off-the-air transition from MSNBC (NSDQ: CMCSA) to Current; from NBCU’s Lauren Zalaznick in her first post-Comcast merger interview; from The Daily Publisher Greg Clayman post-launch, and from Arianna Huffington and Tim Armstrong in their first New York City appearance following news that AOL (NYSE: AOL) was buying The Huffington Post.
What stories will break at paidContent 2012? Find out. Get ready to join the conversation and take advantage of our early registration rate.