Report: Apple Courting Israeli Flash-Memory Company, Anobit

Chips

Apple (NSDQ: AAPL) might be looking to add some interesting flash-memory technology to its arsenal, if a report out of Israel is accurate. Anobit has developed technology that improves the speed and reliability of one of the most important parts of a mobile device and could give Apple an edge over peers reliant on third-party chip-makers for their technology.

Anobit is said to be worth about $400 million to $500 million, according to a report by Calcalist (picked up by Techcrunch and translated from its original Hebrew) that point toward Apple as a suitor. Apple already uses Anobit’s technology in several flash-memory reliant products, such as the iPad and iPhone.

Apple is famously different about how it builds its mobile devices, designing its own system processors and purchasing enormous quantities of flash memory in bulk for use in those devices. Several other mobile chip companies use Anobit’s technology and Apple could be looking to keep that special ingredient all to itself.

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