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Crayola Moves From Magic Markers To E-Books

Seeing “digital devices as another canvas for kids to share their originality and creative ideas,” Crayola is partnering with interactive storybook app publisher Ruckus Media on a series of e-books and apps for iOS and Android.

The first three titles in the Crayola series are “Color-Me Early Concepts: Caterpillar’s Colors,” “Color-Me Adventures: Find That Dragon,” and “Color-Me Stories: Picture Day.” They will be available on iTunes in January, with Android releases later in the year.

Crayola partnered with Griffin Technology earlier this year on iPad apps that let kids “color” with their fingers or a $29.99 “iMarker” digital stylus, but this is the company’s first entry into e-books.

Ruckus Media Group was founded by Rick Richter, the former president of Simon & Schuster (NYSE: CBS) Children’s Books, in September 2010. The company recently partnered with Scholastic on a transmedia initiative for kids and also works with Hasbro’s My Little Pony and other brands.

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