Nielsen: Google's Own Apps Play Second Fiddle To Facebook In Popularity


Credit: Google

Nielsen is getting ready later this week to release is quarterly State of the Media report, which this time around will focus on mobile media, but in the meantime, it’s put out one of its regular data sifts, this time looking at app usage on the Android platform across different age groups. One of the key takeaways is that the figures highlight how singularly popular Facebook is across all adult age groups surveyed, even amidst a very strong showing of apps from Google (NSDQ: GOOG) itself; and how, actually, the most popular apps are also largely the same, regardless of age.

As you can see from the table below, the Android Market itself is the most popular app on the platform among Android consumers in the U.S. using apps in the past 30 days — a pretty obvious conclusion, given that it’s a measurement of app usage and it is the most popular route to download apps on Android in the U.S. today.

But it’s also indicative of how popular Facebook is in all age groups that it ranks as number two in all of the categories after the Market app itself, with between 77 percent and 81 percent reach among all users.

It shows (if you needed one more example) that there are already a lot of people using Android-based devices quite a lot with Facebook — which could prove to be a challenge for Facebook if it does launch its fabled phone in partnership with HTC. That device will need to be offering users something substantially beyond what they’re already able to do if the companies hope to sell the idea.

After Facebook, it’s the four most-popular apps made by Google itself — Gmail, Google Maps, Google Search and YouTube — appearing in different orders depending on the age bracket. And then, we have pretty much the same selection of apps for each group — again with the order changing depending on the ages in question.

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