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Today in Connected Consumer

The Digital Entertainment Content Ecosystem consortium, the industry group behind Hollywood’s UltraViolet initiative, is promising an update on next-steps for the cross-platform DRM system at CES next month. They might want to make one of those steps fixing the bad first impression the system has made in the marketplace so far. One key tell at CES will be how many UltraViolet-enabled devices will be on display from CE makers. If they’re MIA, it means device-makers have heard the complaints from consumers and concluded the system isn’t ready for prime time, and they’re not going to invest in it. That would be a serious blow to the initiative. Here’s something that might help: how about some coordinated marketing?