In fashion, they say, what goes around comes around. Now designers, fashionistas and historians — as well as advertisers and the simply curious — can browse Vogue’s new digital archive for inspiration. It contains every page of every U.S. issue of Vogue published since the magazine launched in 1892, indexed and searchable. A yearly individual subscription is $1,575.
The archive, which is entirely web-based, contains over 425,000 images, 300,000 ads and 100,000 articles, according to the WSJ.
Subscribers can clip, print and share content, but “anyone who sees a link on social media would encounter a paywall if not a member,” Matt Dellinger, director of the Vogue Archive, told Folio. Members can “create folders for collaborative projects, which are accessible by other Vogue Archive members.”
WGSN, an online trend-analysis and research firm based in London, is managing subscriptions. The archive is also hosted on ProQuest for library and academic use. Business can sign up for multi-user Vogue Archive subscriptions. Subscribers to the print edition of the magazine will receive access to some of Vogue Archive’s content next year.
Much online discussion of the archive has centered around how expensive it is. The site has no advertising, New York magazine points out, but the scarcity of some of this content also relates to its high price: “It’s almost impossible to get your hands on some of these issues, and people spend years and tons of money amassing just a tiny fraction of the full archive.”