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Tesco will start retailing its own line of internet-enabled TV in stores under its Technika brand in the new year – amongst the many ways it will deploy Blinkbox after it bought 80 percent of the UK online movie service this year.
The pair on Thursday unveiled an ambitious plan to give free online movie streams to supermarket customers who buy an equivalent DVD or Blu-ray title using their Clubcard – a marriage of physical and digital.
Blinkbox will launch on Xbox this month. Then, together with Tesco, it will be promoted on the covers of plastic disc boxes, on supermarket receipts, Clubcard mailouts and on in-store pop-up displays.