Foursquare Teams Up With NY Mag, Time Out, Other Publishers

Foursquare save to

“Save to Foursquare” buttons now appear alongside web content at New York magazine, *Time* Out, and a variety of other publishers, allowing users to send places they want to go to their phones and get alerted when they’re in the vicinity.

Foursquare actually introduced a version of this feature last year, but it didn’t catch on. The company says the new “Save to Foursquare” technology is easier for publishers to implement. The new version also supports recently added features like Radar, which buzzes users’ phones when they’re near places they’ve saved.

Current partners include New York magazine; *Time* Out Boston, New York, Chicago and New York Kids; *CBS* Local Digital Media; Eater; Frommer’s; and online men’s magazine AskMen. Missing from this list, however, are some of the publications that Foursquare mentioned as partners last year: The New York Times, Wall Street Journal, Zagat and National Post. A Foursquare spokeswoman told me that those partners still have the old “Add to Foursquare” button on “some” articles and that the company is “pushing all publishers” to start using the button by embedding it on their website.

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