GoCharge tops up your phone while you down a drink


Mobile device owners in New York City have a new place to quickly charge their smartphones. Actually, they have 50 new places, thanks to a deal between Patrón Spirits and goCharge, the maker of device-charging kiosks. The deal brings goCharge machines to more than four dozen bars in New York City and an iPhone app to help consumers find the free charging stations.

With battery life so important to mobile device use, I love these types of charging stations. I have seen and used them extensively in airports and other public places as a result. The goCharge system used for the NYC Bar Network supports the charging of 16 devices at the same time and can top off a battery in as little as 10 minutes. That’s just enough time to try a few cheesy pickup lines at the bar and walk away with a full battery.

Aside from the obvious consumer benefit, these charging kiosks offer some advertising and revenue opportunity for storefronts.

Although these particular goCharge machines will offer free charging, retail owners who rent such kiosks can choose for consumers to pay for the charging convenience; goCharge makes stations that support credit card swiping and hard currency. Some of the machines also have displays that can be used for advertising. The kiosks in the Patrón partnership are branded with a Patrón XO Café and Ultimat Vodka motif.


Bruce Benjamin Thomas

I’ve helped make some improvements to a few bars overseas and one of the many things I usually added was a cell phone charger. I would just pick up a cheap universal charger and add a few individual cords for popular phones which might not have been included like iPhones. We’d keep all the cords in a small box behind the counter and just run the needed cord over the counter at the spot the customer was sitting. This was provided as a free service. The first bar I tried this at argued with me about wasting the $5 for the charger. Within a few hours it paid for itself and made the bar money as a customer who wanted to go home and charge her cell phone instead stayed drinking as her phone charged. At other times customers would stop in just because they were out and needed to charge their phone and knew we had a charger. They’d sit and spend money as their phone charged.

I do not think I like the idea of charging for charging. I also don’t like places that charge for Wifi. Those things can be used to help attract customers and keep them longer which increases income instead of trying to nickel and dime everyone.

Mosaic Technology

I really like this idea! It might be gimmicky, but I would love to see one of these machines connected with a vending machine so you could literally enjoy a beverage while standing around and waiting for a device to charge. Furthermore, I’m surprised these kiosks haven’t been branded with energy drinks… the “charge” would be an easy word play.

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