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Virgin Media has finally made live Spotify’s first UK TV app. Virgin Media customers who are Spotify Premium subscribers can access the music service through Virgin’s new TiVo (NSDQ: TIVO) set-top box.
The companies have also teamed to offer a six-month grace period on Spotify subscription to Virgin Media customers on particular tiers.
Virgin repeatedly says that it is embracing over-the-top services with its new TiVo box. Whilst the box is impressive, it is also quite slow and those services are confined to formally-struck deals in a distant Apps & Games menu item.
Spotify was already available on TV with Telia in Sweden and recently launched on Boxee. More smart TV and box roll-outs are expected.