Stay on Top of Enterprise Technology Trends
Get updates impacting your industry from our GigaOm Research Community

Apple (s aapl) is expected to launch new MacBook Air models sometime in the first quarter of 2012, according to sources within the company’s supply chain speaking to DigiTimes on Monday. The new Air will come in 11- and 13-inch sizes, like the current version, but will also add a 15-inch model to the mix, according to the report.
The 15-inch Air has been a subject of rumor in the past; earlier this month, DigiTimes reported a 15-inch ultraportable was in the works from Apple, though at the time it wasn’t clear whether this would be an addition to the MacBook Pro line or an Air notebook. According to the sources for Monday’s report, component suppliers have already begun early production of 11- and 13-inch Air models and will add a 15-inch version, so it’s likely this is the machine those earlier reports made reference to.
Apple’s MacBook Air is increasingly becoming a key product for Apple, especially for its computer business. The Air has been cited by Apple execs in recent calls as a strong seller, and could become Apple’s flagship notebook with relatively low entry-level pricing and extreme portability. A major update of the Air line, including the introduction of a new 15-inch model, is a good way for Apple to maintain its grasp on the ultraportable market as more competitors move to try to take some of that market in 2012.
A larger MacBook Air could be more appealing to MacBook Pro customers who value screen size for work real estate, while also offering a larger display better suited to older eyes, and potentially longer battery life, too. If Apple can combine that with a decent price, I think we’ll see a larger Air add significantly to its ability to remain competitive in this market.
28, 2011, 7:55am PT No Comments Apple is expected to launch new MacBook Air models sometime in the first quarter… http://t.co/NABncQmo
15 MacBook Air coming next quarter http://t.co/e3kpBkuh
15-inch MacBook Air reportedly on track for Q1 2012 — Apple News, Tips and Reviews – http://t.co/4VQLDWio cc @raydafunk @jpa
15-inch MacBook Air reportedly on track for Q1Â 2012 http://t.co/WYTn0PgP
RT @danfrydman: 15″ MacBook Air is coming (apparently) http://t.co/neAuxGO6
15″ MacBook Air is coming (apparently) http://t.co/neAuxGO6
Found a new toy to save up for.
RT @AppleFollowers 15-inch MacBook Air reportedly on track for Q1 2012 http://t.co/x5jFUZ9d
#Apple to launch 15″ #Macbook Air? http://t.co/bqtAsGKX
#Apple to launch 15″ #Macbook Air? http://t.co/9jGgLpTd
RT @theappleblog: 15-inch MacBook Air reportedly on track for Q1Â 2012 http://t.co/oZeZog10
RT @curtismchale: 15-inch MacBook Air reportedly on track for Q1 2012 http://t.co/cuTmFFQ5 – I’ll buy one
15-inch MacBook Air reportedly on track for Q1Â 2012 http://t.co/espdiGoY
15-inch MacBook Air reportedly on track for Q1 2012 http://t.co/cuTmFFQ5 – I’ll buy one
RT @theappleblog: 15-inch MacBook Air reportedly on track for Q1Â 2012 http://t.co/oZeZog10
15-inch MacBook Air reportedly on track for Q1Â 2012 http://t.co/C4KigfGY
15-inch MacBook Air reportedly on track for Q1 2012 http://t.co/zcnJTKUT
#apple 15-inch MacBook Air reportedly on track for Q1 2012 http://t.co/EQ4dfgup
15-inch MacBook Air reportedly on track for Q1 2012 http://t.co/r2aqat9i #Apple #iPodtouch
15-inch MacBook Air reportedly on track for Q1 2012 http://t.co/aG3bXyf5
15-inch MacBook Air reportedly on track for Q1 2012 http://t.co/OTP0JrxL
15-inch MacBook Air reportedly on track for Q1Â 2012 http://t.co/D8MvXdCj
15-inch MacBook Air reportedly on track for Q1 2012 http://t.co/vCdm0xV2
15-inch MacBook Air reportedly on track for Q1 2012 http://t.co/SIOHh3Gg
15-inch MacBook Air reportedly on track for Q1 2012 http://t.co/bMxD2Oct
15-inch MacBook Air reportedly on track for Q1 2012 http://t.co/NUYfw3xg
15-inch MacBook Air reportedly on track for Q1 2012: Apple is expected to launch new MacBook Air models sometime… http://t.co/sylehZcp
15-inch MacBook Air reportedly on track for Q1Â 2012 http://t.co/oZeZog10
15-inch MacBook Air reportedly on track for Q1 2012: Apple is expected to launch new MacBook Air models sometime… http://t.co/H8ry8dVv
15-inch MacBook Air reportedly on track for Q1 2012: Apple is expected to launch new MacBook Air models sometime… http://t.co/jY8iZNiA
15-inch MacBook Air reportedly on track for Q1 2012: Apple is expected to launch new MacBook Air models sometime… http://t.co/e9lx0FOK