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Amazon’s Kindle Fire tablet, widely viewed as the only real challenger to Apple’s iPad is out in the wild. Some folks love it. Some hate it. But it goes without saying most are curious about it. Anyway for those who got the device have been putting it through the paces. Online video hosting platform company, Ooyala processes more than 1 billion analytics pings per day, reflecting the viewing behavior of over 100 million global unique users. It has used that data to put together this infographic to showcase what Kindle Fire owners are watching.