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Apple’s iOS App Store (s aapl) will almost certainly see a lot of sales and bargain basement pricing during this upcoming Thanksgiving weekend and likely into Cyber Monday. But when are the best times to shop the store in general? That’s one question European advertising network madvertise set out to answer in a new study released Wednesday.
The App Store is a bit of rolling sea of pricing turmoil, according to madvertise’s findings in the U.K. App Store, with regular highs and lows that make shopping on certain days more advisable than on others. Fridays turn out to be the best possible time to spend your hard-earned cash, since 19.58 percent of iPad and 18 percent of iPhone app prices on average see a drop just before the weekend, and none of the top five categories of apps see any price increases on a Friday.
Don’t jump the gun and think you can get away with buying earlier, though; Thursdays are the worst possible day to shop, with 17.9 percent of iPad and 17.36 percent of iPhone apps showing an increase in price that time of week. Thursdays are good for one thing, however, since along with Wednesdays it’s the most common time for new apps to arrive in the App Store. Updates also come most frequently on Thursdays, with Tuesdays coming in a close second.
Madvertise’s study, which it created in conjunction with AppZapp, a bargain-hunting tool for App Store shoppers, concludes that Friday is the best day to shop for apps. That’s not too surprising, since a lot of publishers seem to promote their wares with weekend sales in order to lock in lucrative positions high up in the App Store rankings.
All bets are off during this weekend, owing to Black Friday, but there’s little reason to doubt Friday won’t be a great time to pick up some cheap apps, both in the U.S. and abroad, too.
RT @Billaut: Study reveals when to shop the App Store for the best deals http://t.co/Dl7TtavO
Study reveals when to shop the App Store for the best deals http://t.co/DUIxnEy0 #Appstore
Study reveals when to shop the App Store for the best deals http://t.co/2ja6xEfg via @zite
RT “@NiemanLab: Good to know: For app buying purposes, prices tend to drop on closer to the weekend http://t.co/oN26IgpW. // Good tip!!
Study reveals when to shop the App Store for the best deals http://t.co/Dl7TtavO
Study reveals when to shop the App Store for the best deals http://t.co/qDdXl6Fl
“@NiemanLab: Good to know: For app buying purposes, prices tend to drop on closer to the weekend http://t.co/74XRZJnyâ€
RT @NiemanLab: Good to know: For app buying purposes, prices tend to drop on closer to the weekend http://t.co/9Ig0J2Dz
A helpful hint. RT @NiemanLab Good to know: For app buying purposes, prices tend to drop on closer to the weekend http://t.co/N5Up3dgF
Another reason to like Fridays >> RT @gigaom: Study reveals when to shop the App Store for the best deals http://t.co/xGu2YdOT
RT @NiemanLab: Good to know: For app buying purposes, prices tend to drop on closer to the weekend http://t.co/9Ig0J2Dz
RT @NiemanLab: Good to know: For app buying purposes, prices tend to drop on closer to the weekend http://t.co/9Ig0J2Dz
Good to know: For app buying purposes, prices tend to drop on closer to the weekend http://t.co/9Ig0J2Dz
Study reveals when to shop the App Store for the best deals http://t.co/j3e3SpLh
Study reveals when to shop the #App_Store for the best #deals http://t.co/JwjLUUhg @om #mobile
Study reveals when to shop the App Store for the best deals http://t.co/0XBmx4dQ
Study reveals when to shop the App Store for the best deals http://t.co/MgyaaKds via @zite
Study reveals when to shop the App Store for the best deals http://t.co/zcN1so0Q via @zite
Study reveals when to shop the App Store for the best deals http://t.co/ERrC7VzF
Study reveals when to shop the App Store for the best deals: Apple’s iOS App Store will almost certainly see a l… http://t.co/w5uoNa4S
RT @gigaom: Study reveals when to shop the App Store for the best deals http://t.co/2Dw5qR5r
RT @theappleblog: Study reveals when to shop the App Store for the best deals http://t.co/D6Eef6IQ
Study reveals when to shop the App Store for the best deals – Apple’s iOS App Store will almost certainly see a lot … http://t.co/aA0jUML2
Study reveals when to shop the App Store for the best deals – Apple’s iOS App Store will almost certainly see a lot … http://t.co/meZ8zT3B
Study reveals when to shop the App Store for the best deals: The App Store is a bit of rolling sea of pricing tu… http://t.co/SsO1yhHM
Study reveals when to shop the App Store for the best deals http://t.co/n4ysQ8Uj
Study reveals when to shop the App Store for the best deals http://t.co/DXcl85ou
Study reveals when to shop the App Store for the best deals http://t.co/vwLF1fG1 http://t.co/PxphCjyo http://t.co/4VNKbrcV
Study reveals when to shop the App Store for the best deals http://t.co/cWf1WVrs http://t.co/8P5bm6Io http://t.co/VXuB0GEd
Study reveals when to shop the App Store for the best deals http://t.co/Q8tEYLk9 http://t.co/hCmreAmE http://t.co/I9w4fjEy