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Apple’s iOS App Store (s aapl) will almost certainly see a lot of sales and bargain basement pricing during this upcoming Thanksgiving weekend and likely into Cyber Monday. But when are the best times to shop the store in general? That’s one question European advertising network madvertise set out to answer in a new study released Wednesday.
The App Store is a bit of rolling sea of pricing turmoil, according to madvertise’s findings in the U.K. App Store, with regular highs and lows that make shopping on certain days more advisable than on others. Fridays turn out to be the best possible time to spend your hard-earned cash, since 19.58 percent of iPad and 18 percent of iPhone app prices on average see a drop just before the weekend, and none of the top five categories of apps see any price increases on a Friday.
Don’t jump the gun and think you can get away with buying earlier, though; Thursdays are the worst possible day to shop, with 17.9 percent of iPad and 17.36 percent of iPhone apps showing an increase in price that time of week. Thursdays are good for one thing, however, since along with Wednesdays it’s the most common time for new apps to arrive in the App Store. Updates also come most frequently on Thursdays, with Tuesdays coming in a close second.
Madvertise’s study, which it created in conjunction with AppZapp, a bargain-hunting tool for App Store shoppers, concludes that Friday is the best day to shop for apps. That’s not too surprising, since a lot of publishers seem to promote their wares with weekend sales in order to lock in lucrative positions high up in the App Store rankings.
All bets are off during this weekend, owing to Black Friday, but there’s little reason to doubt Friday won’t be a great time to pick up some cheap apps, both in the U.S. and abroad, too.