Poll: Samsung Galaxy S II ad; offensive or fair play?

87 Comments

If you haven’t seen the latest Samsung Galaxy S II advertisement, you’re missing one of the most controversial conversations going on right now. The video spot takes clear aim at Apple (s AAPL) iPhone buyers, causing some iPhone owners to be offended by the ad. Here it is, in case you missed it.

Personally, I find the ad to be humorous, as it’s poking fun at the reality of iPhone frenzy when each new model arrives: Long lines of customers still reading and researching what Apple’s latest handset can or can’t do. On the flipside, I see where Apple fans could feel slighted. But — and it could just be me — I’ve felt slighted by Apple’s own commercials.

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The company has been running several spots that start out with the line, “If you don’t have an iPhone…..” The ads then go on to show all the things you’re missing out on by not owning an iPhone. I get that. However, I always come away with a feeling that the unfinished beginning sentence could be answered with “… you’re an idiot.”

Anyway, we’ll all have different thoughts on this one, making for a good poll. Regardless of whether you use a phone from Samsung or from Apple — I use both, by the way — what’s your take on this ad? Has Samsung gone too far, or is turnabout on Apple fair play?

87 Comments

zorbarob

The Apple commercials made fun of PC’s not PC users. This commercial isn’t directed at the iPhone, it targets *people* who use iPhones, so it’s fair to ask those people if they’re offended. I’m personally not, but to each his own.

drumrobot

^This

I liked the idea but there were some parts that were a little too insulting–the “I’m creative” and the “4g phone comeback” parts were obviously making fun of iPhone owners. They’re basically saying that iPhone owners follow the stereotypes outlined in the video, which _is_ a little insulting. Not saying that it’s a massive insult; I’m just saying that it’s a little insulting.
In other words, it could have been great, but they went too heavy on the name-calling and stereotypes.
Just my 2¢.

AppleFUD

NO, the PC Vs. Mac commercials didn’t make fun of PC users at all. . . . right!

Let me see, a fat, unattractive, poorly dressed–70ish, stuffy non-creative guy = PC users.

No, that doesn’t insult PC users at all.

Why do you think so many people detest apple? Because apple insults all users of non-apple products very frequently.

e.g. “Android is for geeks only”

Do we really need to give you more proof that apple is the more “insulting” company?

Steven Van der Werf

It’s a decent concept, not particularly well executed.
I love my iPhone 4S just as I loved the 3G I had for a good while before it.
I’ve heard the SII is very, very good, but haven’t seen one.

this add would not in any way convince me to *try* the SII had I not already bought the 4S, so to that extent it just isn’t a very good advert.

james

The point of the commercial is not to suddenly get Apple fans to start buying Samsung phones. It’s to change the mindset that queueing up for and owning iPhones is cool. Gradually, people will start to realise that it’s a silly thing to do and may even be embarrassed by it, especially when their friends remember this commercial and start to snigger at them for queueing for a product that’s not actually that good. And people will start to realise as well that owning an iPhone doesn’t automatically mean you are creative or hip.

zChops

Actually, it’s quite a good product. It might not have all the customization android does… but It’s a very good phone. So I don’t know where this notion of “a product thats not actually that good” came from.

John

Totally fair game. I don’t think anything stated isn’t factual. I don’t really care since I’m a WP7 user (although I do have an ipad) but I do think the ad is humorous.

Ali Alkhatib

I think the last line (“This phone… is amazing.”) was a little forced as far as “candid advertisements” go, but I swear I’ve had otherwise near-identical conversations with people regarding my Samsung Galaxy S.

As for the assertion of it being offensive, I think certain people need to grow up. On the one hand, this is a silly thing to take personally. On the other hand, objectively it IS idiotic to stand in line for a product a week before it actually comes out, and days before even a third-party product review gets published.

You’re rolling the dice by being an early adopter, and there’s not even a payoff with Apple. There are no “limited edition” iPhones. A smart person would wait all of 4-5 days and then place an order after reviews have identified all of the potential issues.

Marion

I think the ad’s motive is to strike curiosity onto non-Samsung and non-Android phone users. Offensive? –NOT!

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