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Study iPad Owners Drive 88 Percent Of Worldwide Web Traffic From Tablets

One can argue the semantics over shipped units and sold units when evaluating the state of the tablet market in late 2011, but one thing seems pretty clear: way, way more people are using the iPad than any other tablet device, according to stats compiled this week.

Pingdom estimated that 87.6 percent of all worldwide tablet-based Web traffic comes from the iPad after crunching data provided by StatCounter. That’s a little less than Comscore (NSDQ: SCOR) figures released last week that pegged the iPad as accounting for 95 percent of all U.S. based Web traffic from tablet devices, suggesting that Android may be getting more of a foothold in other parts of the world.

Those figures should not come as a surprise to anyone. Tablets running anything other than iOS simply haven’t sold in noticeable volumes, although Android tablets accounted for 10.9 percent of all tablet Web traffic by Pingdom’s estimates. But Pingdom also wonders if the numbers mean that Android users simply aren’t browsing the Web in the same proportions as iPad users.

It’s not clear what else those Android users might be doing with their tablets, but perhaps that requires a different analysis. Hopefully market analysts will revisit these figures in early 2012 in order to get a sense of how devices like the Kindle Fire and Nook affect the overall Android tablet market share as well as tablet Web browsing figures.

2 Responses to “Study iPad Owners Drive 88 Percent Of Worldwide Web Traffic From Tablets”

  1. Nancyhawkins

    I had apple ipad one and got an ipad 2 to do my college work, network marketing, and play games on but I really fell in love with it when OPRAH shared her programs!!!!!!!!!!!!!