Infographic: Financial Times' New Mobile Audience

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Consumption off the desktop is creating new audiences for The Financial Times before and after the working day.

The publisher has deployed the new favourite tool in PRs’ arsenal – the infographic – to communicate the emergence as well as a fact we have been reporting recently: that FT mobile web consumption is growing despite the FT’s iOS apps having come off iTunes Store

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Peter Tarlan

Wow impressive figures, mobiles certainly are becoming our main devices. The FT has a very loyal fan base so it doesn’t surprise me that 45% have saved the FT app to their home screen.  

I saw a great Infographic on Twitter today actually on http://www.lovehatedata.com all about Technology and how and where we consume data – worth checking out.

Peter

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