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Apple (s aapl) seems poised for a strong holiday season, at least according to two new surveys. Both those doing the shopping and those writing up their own personal wish lists seem to be in sync about one thing: Apple’s iPad and iPhone are in high demand.
Consumer Reports found 17 percent of those surveyed planned on giving an Apple iPad this year, and 10 percent intended to buy an iPhone 4S for someone on their shopping list. Another survey conducted by online opinion site SodaHead found 39 percent of respondents wanted to receive an iPhone 4S, while 31 percent were hoping to find an iPad 2 under the tree this year.
Apple’s mobile products were among lots of other electronic gadgets cited by shoppers in Consumer Reports’ poll of 1,013 adults, but only a few of those were mobile phones or tablets. Amazon’s Kindle Fire (s amzn) also received quite a few mentions, though it wasn’t nearly as popular as either the 4S or the iPad. Internet-ready and 3-D TVs were also popular among consumers.
Of SodaHead’s pool of over 3,000 respondents, the Kindle Fire came in at 17 percent, behind both the iPad and the iPhone 4S, but users seem to prefer smartphones over tablets in general, in contrast to what gift-givers appear to be planning as per the Consumer Reports poll, possibly because a phone is more generally useful than a tablet, but a tablet is both cheaper (entry-level price, unlocked) and less complicated (doesn’t come with contract requirements) to give.
Interestingly, SodaHead’s survey found the majority of respondents (59 percent) didn’t want to get apps as gifts this holiday season. Admittedly, gifts with no material presence tend to be a little disappointing, but at least 41 percent of those polled were fine with the idea, so you’re probably still safe offering them as stocking stuffers.