Blog Post

Yipit brings aggregated daily deals to iPhone

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

Yipit, one of my go-to resources for aggregated daily deals, is now finally avaialble on mobile with a new iPhone app. The app provides users with a mobile version of Yipit’s My Deals feature, which personalizes deal recommendations from its base of more than 800 deal providers and serves up the top handful of offers.

Now users can pull up their personalized deals from their mobile phone. Or they can nearby deals on a map and get real-time updates on them. Users can also get a push notification for deals that are trending in their city. That’s helpful to take advantage of deals that are hot nearby.

Users used to have to go through Yipit’s daily emails or visit Yipit’s website, but the site wasn’t optimized for mobile browsers. If a user likes a deal, they can try to purchase it directly from the deal site, many of which are also not optimized for mobile, or they can email themselves the deal to buy it later from a computer.

Users can also browse for all deals by category not only in their own city but in any of the 100 cities that Yipit covers. That’s helpful for people looking to do some holiday gift buying. Yipit did a survey of its users and found that 90 percent of them want to use Yipit to buy a holiday gift this year, which could be worth $80-100 million in purchases.

Yipit, which has about 400,000 users and has aggregated more than 1 million offers, has become more valuable as a service as more daily deal providers spring up. With more deal providers inundating inboxes with daily emails, it’s just providing more reason to turn to a smart aggregator. The mobile play is a no-brainer for Yipit, which already found that 15 percent of its emails are opened on mobile.

I asked CEO and co-founder Vin Vacanti if Yipit’s mobile app will some day feature instant deals like Groupon Now (s grpn). He said Yipit’s eventual goal is to provide access to all local promotions happening around their users, which suggests that real-time deals may not be far off. That would be big for Yipit and for providers like Groupon and Living Social, which are turning to more instant deals to help merchants manage their excess inventory. But first, Yipit will need to expand to other mobile platforms, with Android coming “soon.”

4 Responses to “Yipit brings aggregated daily deals to iPhone”

  1. Mosaic Technology

    This could be a great resource for anyone who enjoys the daily deals sites. What I wonder is if someone using Yipit will have to be registered for each of these individual sites Yipit aggregates from, or if one account on Yipit will be sufficient for all. For example, if I’ve never used Groupon or LivingSocial before, can I just use a Yipit account to access these deals? Regardless, this seems like it will be a highly successful app, given the daily deals craze.

  2. Jonathan Levin

    thanks for the post. it seems that nearly every type of business is opening up a daily deals website – but I guess it makes sense. If you have a large database of consumers then why not use it to promote more deals. Truth is, no matter what happens with the whole group buying thing, I already think that it has changed a lot in the online commerce world.

  3. Tony Peña

    Saving money could be quite tricky these days. Hundreds of daily deal sites and aggregators are flooding the Internet and users’ email inboxes with saving “opportunities”. The problem is that most of the time people either don’t really care for these savings (and start perceiving them as spam or just ignoring them) or end up spending way too much money in tons of products and services they never even wanted to begin with.

    Pinggers solves this. First on the web and now on the App we released for iPhone last week, Pinggers is powered by an Artificial Intelligence core that learns from its users’ every action (plus some basic categorization upon sign up) in order to provide completely personalized recommendations. So if a user likes massages, he or she will only get massage deals; and users who like massages, weekend escapes and sushi, will get those kinds of deals sorted by how relevant each deal is for him or her. It’s like Pandora, but for daily deals. And it works great.

    Besides having a fully personalized deals feed and e-mail newsletter, the mobile App also allows users to find deals near them in a map. This feature also takes advantage of our personalization technology, so even nearby deals will be loved by the person using the app.

    We are convinced that the future of daily deals is both personalized and mobile. And we are working in that direction. We are constantly improving our AI core so that it gets better at learning about our users and does a better job recommending them deals they actually like. At the same time, we are developing Apps for every major mobile OS (such as Android, BlackBerry and even Symbian).

  4. Himanshu Agarwal

    Mobile app on deal makes sense. The key would be to provide deal recommendation not just based on discount but also based on quality of the merchant, and the user own preferences.

    Detangl is solving this problem by

    – Evaluating the business and filtering the low quality businesses – We do this by looking at the popularity of the business (facebook likes, four square likes and check-ins), reviews (e.g., Yelp) and scanning throught the social profile of the user to see if any friends has talked about this place (e.g., facebook, foursquare, yelp)
    – Providing personalized recommendation based on user’s preferences. We track preferences not only based on what user tells us, but alos by monitoring the user’s profile
    – We provide all this information along with the deals