The Nest thermostat — designed and created by the iPod architect Tony Fadell — stands out among the crowd of home energy products, says GigaOM Pro’s Green IT analyst Adam Lesser (subscription required). Why?
- They started with design, not sustainability.
- They are marketing to the consumer.
- They are building an end-to-end product.
If Nest manages to connect with a wide audience, it could do what Tesla did for the EV and what Fadell previously did for portable music: It could take something ordinary and make it beautiful, easy to use and, yes, energy saving.
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