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In a year during which it has shown no fear of dancing to the beat of a different drummer, Netflix (NSDQ: NFLX) once again bucked the conventional wisdom by releasing a redesigned version of its tablet app for Android before updating the iPad version. It also chose to highlight the new face of the Android tablet market–the Kindle Fire and Nook–as possible destinations for that app.
It’s certainly no Qwikster, but Netflix’s move is nonetheless a little surprising given how much the iPad dominates the tablet market at present. The new Android app, however, seems designed to capitalize on the strong interest surrounding the recent launch of Amazon’s Kindle Fire and Barnes & Noble’s Nook, two devices that are geared around the type of mobile entertainment consumption that Netflix also tries to provide.
As Daring Fireball’s John Gruber notes, Netflix doesn’t have its own tablet on which to promote its content offerings, and while it is prominently featured on both of those new tablets, Amazon (NSDQ: AMZN) offers its own video service on the Kindle Fire. One might think that would inspire Netflix to provide the best content experience on the iPad rather than trying to out-Amazon Amazon on a device that it doesn’t control.
In any event, Netflix said it would have a redesigned iPad application out in a matter of weeks. It’s possible this is all just a consequence of Apple’s review procedure for App Store apps, but it’s still rare to see an Android tablet application make its debut before its iPad equivalent.