HBO And Sports Illustrated Website To Build Buzz A Year Ahead Of TV Series

Time Warner (NYSE: TWX) siblings HBO and Sports Illustrated magazine are collaborating a on a multi-part documentary series entitled Sport in America: Our Defining Stories, that’s set to air sometime in 2013. But why wait for that moment? The two have launched an online video site that for SportInAmerica, that will encourage fans to post video commentaries about their favorite sports memories, with some of the fans being chosen to appear on the TV series.

The partnership between HBO and Time Inc.’s SI has been a long one, but this one is a bit different. The annual SI “Swimsuit Issue” has been accompanied by an HBO special for years. SI also contributes segments from time to time to HBO’s Real Sports series.

As the website gets kicked off, HBO and SI, along with the program’s producers Endgame Entertainment, in association with Playground, will also be working on social media connections to both outlets’ respective sites.

The direction will largely come from SI, as Terry McDonell, Time Inc. Sports Group Editor, is one of the show’s producers.