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Virgin Media’s TV and online commercial executive director Alex Green is defecting to BT (NYSE: BT) to become TV commercial and product director.
YouView, the UK IPTV VOD joint venture of which BT is a part, is due to launch early in 2012, likely leading to BT rebranding its existing BT Vision in 2012.
At Virgin, which oppose aspects of YouView, Green helped the company adopt its TiVo set top box, popularise VOD on TV and begin to extend VOD to the web and mobile.
Green will report to BT’s TV and online services CEO Marc Watson. He will also handle OnLive, the cloud gaming service which has recently launched with BT after the telco invested in it.
Green is a former Johnston Press digital strategy director.