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Salesforce buys Model Metrics in mobile and social push

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Join the Community! on Monday announced its acquisition of Model Metrics, a company that provides mobile and social cloud consulting services. Financial terms of the deal have not been disclosed.

The Model Metrics is meant to “add mobile and social expertise” to Salesforce’s current offerings, the company said in a statement announcing the deal. The deal should close by the end of Salesforce’s fiscal fourth quarter, which ends on January 31, 2012. Also in the deal announcement, Salesforce COO George Hu said:

“The addition of Model Metrics’ mobile and social expertise will accelerate’s ability to lead the shift to the social enterprise and empower partners to develop their social enterprise practice.”

Model Metrics was founded in 2003 and now has more than 500 customers. According to SEC filings, it has raised a total of nearly $6.5 million from venture capital investors. The company is no stranger to Salesforce: It has completed more than 1,000 Salesforce deployments for companies of all sizes, according to the statement announcing the acquisition.

This is just the latest in a series of moves Salesforce has made in recent months to push for more social and mobile technologies. In March the company acquired Radian6, a social media monitoring platform; and before that it bought social collaboration platform Manymoon.

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