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Fantasy Shopper scores $100,000 Amazon prize

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Good news for Fantasy Shopper, the young British social startup, which has been named the winner of the latest Amazon Web Services Start-Up Challenge in San Jose.

Only a few weeks after we broke the news of the site’s launch, the team has scooped a substantial windfall by winning the prize — making it the first non-U.S. company to do so since the competition started five years ago.

It seems the site, which turns shopping for clothes into a game, impressed the judges with its pitch, service and use of the cloud. As a result the company gets $50,000 in cash, plus $50,000 worth of credits to use with Amazon: a useful bump for the fledgling service, which has so far been funded by pan-European seed accelerator HackFWD.

The runner up was Boston analytics company Localytics, which has provided plenty of great data on mobile usage and iOS5 penetration. It scooped $25,000 in cash and the same in credits.